Syndicated marketing tool

10 strongest brands in the Region for the year 2010

1. Coca Cola
2. Milka
3. Argeta
4. Paloma - handkerchiefs
5. Fanta
6. Nivea - face care
7. Vegeta 
8. Cedevita
9. Gillette
10. Smoki

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Omniview icons

icons in omniview

  • 1 Toggle width of fixed columns: enables you to adapt the width of the fixed columns (2 first columns were attributes on which analysis is performed are displayed).
  • 2 Toggle width of data columns: enables you to adapt the width of the data columns (all columns were numbers are displayed).
  • 3 To excel: This option allows exporting selected data to excell, so you can run additional analysis on it.
  • 4 Mark selected variables: you select different variables and check them for further usage.
  • 5 Clear marks for all variables: all marks are cleared, new input is possible.
  • 6 Execute AND operation with marked variables: this feature enables to create a new variable with respondents that fulfill all marked conditions.
  • 7 Execute OR operation with marked variables: this feature enables to create new variables with respondents that fulfill at least 1 of the marked conditions.
  • 8 Execute NOT operation with marked variables: it creates an inverse variable. Mathematically speaking it makes opposite variables on all selected variables. EXAMPLE: if we wish to create a target group of 25 years and older we check the 18-24 group and use the icon. This way we get a target group with those that are older than 24. It is very useful when we went to create a group where all attributes but one applies.
  • 9 Execute XOR operation with marked variables: it creates a variable with those that fulfill ONLY one of marked conditions; also known as the ‘exclusive OR’ operation.
  • 10 Execute OR operation with marked variables and AND operation with marked groups: creates an intersection among different sets of variables, inside those sets it creates a union. It performs the AND operation among groups and the OR operation within groups.
  • 11 Overlap variables: this icon executes the operation of generating the overlapped variables. EXAMPLE: we are interested in the difference in combinations of four user groups of products. We will obtain all possible combinations of the selected groups which we can compare. Each combination represents all users or considerers who use or consider at least one of the selected products (this indicates the REACH you can get; example: in a product portfolio).
  • 12 Clears rows and columns for new input.
  • 13 Transform rows and columns (data from rows will appear in columns and vice versa).
  • 14 Nest nodes when copied; example: if you are working with men and women and you need age, you put age in the row or column under gender. You do not have to make a new variable.
  • 15 Snowball icon produces a graphical presentation of profiles data (more about the Snowball in chapter 6.
  • 16 Correspondence analysis icon produces coresondance analysis on the data in the cross tab. More on correspondence analysis in chapter 3.6.