With its hierarchical structure the marketing model in PGM offers you identification of opportunity and possible problems for specific brand. Comparing to some other tools, the PGM tool is unique because the pyramid for the category is based on all highest conversion rates within the selected category. This indicates currently the strongest possible pyramid in the environment we choose.

PGM allows us exporting selected data to excel (where it saves automatically; you only select your folder) and enables you transfer of graphical presentations into the other applications (word, PowerPoint), where you can run additional analysis on it.

With a help of only one click for chooden brand, PGM tool automatically restores extensive reports, which can contain all types of tabels and graphical pesentations from PGM. The restored report is flexible and can contain basic examination of its brand or competitive ones. In this way generator of reports becomes the perfect tool for the first insight in the situation on the market and a base for any further analises.
With its hierarchical structure the marketing model in PGM offers you identification of opportunity and possible problems for specific brand. Comparing to some other tools, the PGM tool is unique because the pyramid for the category is based on all highest conversion rates within the selected category.


 

PGM gives us insight into the position of its own brands, it enables identification of possible threats and brands’ opportunities, it helps us to understand the market and development of a band. All the mentioned reasons make PGM a strategical tool, which is used for: 

Direction of brands: following the brands, competition, discovering of weakness and potentials

Direction of trade groups: to follow development of trade groups and their target segments. The PGM module functions like a useful intuitive program tool and is meant to provide a fast overview of the dynamics in the market. It consists of easy understandable graphical presentations of the market you are interested in. PGM enables examination of potential when talking about trade groups, trends of developement with trade groups and identification of characteristics of a target group in trade groups (on the several levels – experience of a brand in a trade group, choice of a trade group, use of a trade group).

Media planning: searching for communication strategies linked with a development phase, in which the brand is currently positioned, segmentation of consumers, offering help by making decisopns about communication canal. PGM offers you 15 indicators, which enable you measuring the efficiency of a brand and give you an opportunity to get you an insight into the characteristics; following this pattern your brand differentiates from competition.

Basis for evaluation of brands: a model of evaluationing power of PGM brand estimates brand’s current structure, it enables representation of brand’s power, drill down of dome aspects of power.