PGM measures more then 20 trade groups of consumer goods. The majority of brands, positioned on the shelves, are being measured. PGM measures basically the whole competition and it does not measure just the client's brands.
Trade groups, mesured by PGM: milk, fresh coffee, instant coffee, instant mixes, yoghurt, pate, other meat and fish spreads, carbonated soft drinks, fruit juices&nectars, pasta, sauces, chips, other salted snacks, products for relief from digestive problems, OTC (medicines without prescription), tissues, toilet paper, kitchen towels, wet wipes, face care, body care, shampoo, sanitary napkins and tampons, washing powders and detergents.
