PGM is a project, which is held parallel on the markets, which are incuded in the research. A basis of PGM is strong but easily understandable applicative model of measuring the efficiency of a brand. Measuring is oriented directly to the individual person, which is consumer. If we talk about developement of the market, PGM is basically the link between producer, seller and consumer. Direction of a brand starts by getting an overview into dynamics and trends of trade groups.

Basic parameters of research field are:

• Expanse of pattern is n=1000 for every country
• The method includes: personal interview and opinion poll
• Random route method and 2-levels sample
• Representational pattern (expanse of 1000 on the respondents of age 15-65)

To reach the maximum quality, we use combination of personal interview and opinion poll. The process begins when a person who runs the opinion poll goes through all the questions together with person bein interviewed (basic questions, demography, values). In the following days the person who is being interviewd fulfills the opinion poll. By the second meeting, both persons go together through all the questions in order to check possible mistakes.