PGM is program platform for browsing through data of PGM and measuring and monitoring of the brands and trade groups pf FMCG (fast moving consumer goods). It represents the basis of category management.

PGM enables examination of potential when talking about trade groups, trends of development with trade groups and identification of characteristics of a target group in trade groups (on the several levels – experience of a brand in a trade group, choice of a trade group, use of a trade group). A basis of PGM is strong but easily understandable applicative model of measuring the efficiency of a brand. Measuring is oriented directly to the individual person, which is consumer. If we talk about development of the market, PGM is basically the link between producer, seller and consumer. Direction of a brand starts by getting an overview into dynamics and trends of trade groups. 

The basis of PGM is a research, which measures brands in around 20 trade groups. There are many available data about fast moving consumers’ goods. All the mentioned data are available in an innovative application for each country, which makes PGM an irreplaceable tool.
It functions like a useful intuitive program tool and is meant to provide a fast overview of the dynamics in the market. It consists of easy understandable graphical presentations of the market you are interested in.

PGM represents economical way of getting information about brands and trade groups.
Its main advantages are:

• Strategic oriented data, which show us brand’s stage of development
• User friendly interface, which enables: 



• PGM model (more)
• Trade groups in PGM (more)
• Consumer's profile (more)