PGM enables:

• Overview into dynamic of a brand and trade group
• Overview into the stage of development and position of your competitive brands 
• Definition of brand's target group or definition of category, analysis of structure by specific segments of consumers
• To follow the buying habits of consumers

• Analyse of power and position of a brand due to tradesmen
• Precise analyse tradesman's consumer and differentiation among tradesmen
• Analyse of media consumption by different segments of consumers (due to the brand, category or any other segment)
• Examination of media's differentiation (consumers' profiles and brands' consumption inside media' specific consumers)



Why is PGM useful:

• Management of brand's development in a trade group and managing the trade group (category management)
• Planning of resources’ allocation for ad-hoc researches (Carry out the activities, which are the most important!)
• It enables detection of possible problems and identification of opportunities
• It helps by understanding the market and development of bands
• Economically efficient way to follow the efficiency of brands on several markets