Programme platform Omniview enables:

-   Definition and analyse of consumers' segments
-   Automated generalization of messages


By the help of OmniView browsing through data is easy. It gives you fast overview into the relevant data by showing you different kinds of graphical presentations (pyramids of brands, graphical presentations of profiles...).

Omniview enables you intuitive access to data on all kinds of level. Access to the profiles of consumers is possible though one click on pyramid of a brand by interactive graphical presentations. Analyse of data can de done on different segments of consumers, which are defined within OmniView as necessary.

Examination of trends and comparisons is very easy, because of OmniView's possibility of browsing through data for different time periods and for different countries (as one of the most important benchmarks).