Mojca AVŠIČ
Mercator, d.d.
"In Mercator, PGM module functions like a useful intuitive program tool and is meant to provide a fast overview of the dynamics in the market. It consists of easy understandable graphical presentations of the market you are interested in. A basis of PGM is strong but easily understandable applicative model of measuring the efficiency of a brand. Measuring is oriented directly to the individual person, which is consumer. For us, PGM is definitely the best possible choice: it’s like a link between producer, seller and consumer."

 
Barbara Rogelja Škerlič
Droga Kolinska, d.d.
"PGM enables us examination of potential when talking about trade groups, trends of development with trade groups and identification of characteristics of a target group in trade groups (on the several levels – experience of a brand in a trade group, choice of a trade group, use of a trade group)."


Majda Kuzma
Barilla Trade marketing for Slovenia and Croatia
"As a tool, PGM is consumer-friendly because of its easily understandable graphical presentations (pyramids) and its possibility of transferring results into the other applications and among our employees. Direction of a brand starts by getting an overview into dynamics and trends of trade groups."