The PGM module functions like a useful intuitive program tool and is meant to provide a fast overview of the dynamics in the market. It consists of easy understandable graphical presentations of the market you are interested in. 

PGM is a project, which is held parallel on the seven markets once a year: in Slovenia, Croatia, BiH, Serbia, Macedonia, Kosovo and Montenegro. PGM is registered brand of the company named Valicon d.o.o. 

A basis of PGM is strong but easily understandable applicative model of measuring the efficiency of a brand. Measuring is oriented directly to the individual person, which is consumer. If we talk about development of the market, PGM is basically the link between producer, seller and consumer. Direction of a brand starts by getting an overview into dynamics and trends of trade groups.

PGM enables examination of potential when talking about trade groups, trends of development with trade groups and identification of characteristics of a target group in trade groups (on the several levels – experience of a brand in a trade group, choice of a trade group, use of a trade group).

PGM offers you 6 indicators, which enable you measuring the efficiency of a brand and give you an opportunity to get you an insight into the characteristics; following this pattern your brand differentiates from competition. 

With PGM you can even get information about profiles of consumers for particular brands – again on the several levels (profile of consumers, who are familiar with the brand, experienced it before or they would choose it or they are already using it, they are its loyal consumers).

For the ultimate user, PGM is a tool, which enables him/her optimum of resources for marketing researches and provides you a fast overview of the dynamics in the market by saving you time and money.

As a tool, PGM is consumer-friendly because of its easily understandable graphical presentations (pyramids) and its possibility of transferring results into the other applications and among users.

PGM was created by prominent experts from the field of marketing research and is being performed by the most respected companies in this field of sciences. Its users are some of the biggest companies from the field of consumer goods.